Dear Athletes and Coaches,
Further to the World Anti-Doping Agency’s (WADA’s) release on 26 November, we would like to remind you that Play True Day 2025 will be celebrated on 11 April 2025. We invite you to be part of this global digital campaign to raise awareness about the importance of clean sport and the values of fair play.
Play True Day 2025 Theme – ‘Play True: It Starts with You’
This year’s theme highlights the individual responsibility of athletes, coaches, and all stakeholders in ensuring the integrity of sport. While the 2024 campaign focused on the collective effort, this year, we shift the focus to YOU—because protecting clean sport starts with each of us making the right choices.
Why Participate?
Since its launch in 2014, Play True Day has grown into a global movement reaching millions. In 2024, the campaign achieved:
✅ 199 million potential social media impressions
✅ Over 259,200 social media engagements
WADA President Witold Bańka emphasized:
“Play True Day is an opportunity for the entire sporting community to unite and reaffirm our commitment to clean sport. This year’s theme ‘Play True: It Starts with You’ emphasizes that safeguarding the integrity of sport begins with each of us making the right choices. I encourage athletes and all fitness enthusiasts to join us from 11 March for the first-ever #PlayTrueChallenge—a fitness-based challenge that highlights the effort and dedication of athletes and the importance of fair play.”
How You Can Get Involved
📢 Pledge Your Support – Join the ‘Play True: It Starts with You’ campaign and help spread awareness through your networks.
🧰 Download the Toolkit – Access the official Play True Day Toolkit, available in English, French, and Spanish, to find campaign materials and guidelines.
🎥 Join the #PlayTrueChallenge (11 March – 10 April) –
Take part in a 30-second fitness-based challenge that highlights athlete effort, dedication, and fair play. Details can be found in the campaign toolkit, with further updates coming soon.
💬 Engage on Social Media – Share your commitment to clean sport using the hashtag #PlayTrueDay and encourage others to do the same.
Together, we can inspire action and create a lasting impact. Because clean sport doesn’t just happen—It Starts with You!
